CMR GROUP at Fruit Attraction


One more edition, CMR will attend the annual event of the sector

CMR GROUP will participate in the next edition of Fruit Attraction through its own 128m2 located in Pavilion 10.

We invite you to visit us from October 03 to 05 to present our news, such as the presentation of the staff of the new commercial offices of CMR PORTUGAL and CMR FRANCE – Rungis, new openings with which CMR GROUP continues to develop as world's leading horticultural operator.

We will also announce our annual Corporate Social Responsibility Report, in which we will report on our latest activities in this area, which range from implementing regenerative agriculture practices and reducing the water footprint on our farms in Brazil, the promotion of the circular economy through investments in technologies and infrastructures for efficient recycling, the installation of solar panels at our headquarters and in our subsidiary in Mercamadrid, the donation of food to disadvantaged groups or the co-sponsorship of prizes for entrepreneurial rural gifts.

We will discover the new content website as well as the digital media launch campaign of our brand of avocados and preripe mangoes AURUM of extra quality,, through which we will regularly publish content on their forms and times of consumption, recipes or properties among others. 

Finally, we will show the market the renewal of the corporate brand identity both on the packaging and on the labeling of our COSARICA brand. In the latest campaign, the brand has integrated a more relaxed and natural range of colors that connects it in a much more direct and effective way to its origin.

The change concerns both the melon and watermelon range, which with the new visual identity is much more identifiable. A STAR label has also been designed, which identifies products carefully selected for their extraordinary organoleptic qualities.

All and many other novelties will be presented on our 128m2 located in Pab.10E04, where we invite you to come in to share and discuss with our national and international staff about current and future projects and ways of collaboration.


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